Fine Line Between Spamming on Facebook and Branding

Posted: July 1, 2011 in Uncategorized

Forgive me for the pun on the headline as my last name is Brand.

There is a fine line between “putting your business on the street,” or on Facebook and using more subtle tactics in your posts.

For example:

Good post:

Upload photo of something interesting i.e. cruise ship leaving the Port of Miami and post “A view from the “Magic City on the Bay,” condominium  (fictitious name to  protect the guilty).

Bad post:

Posting for the fifth time: “Working at “Magic City on the Bay.”

Don’t oversell. Facebook friends can smell any odor emanating from the hard sell. They need protein not  fast food.


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