Example of a promotion using synergy

Above is a mailer I received from Florida Blue which integrated: Social Media (QR Code) Promotion $15 gift card, Call-to-action(Download Florida Blue App that is supported by I Phone or Android Smart Phone Device) and finally cross promotion partners (Gift Cards from Amazon.com and Sports Authority.

If you want the biggest bang from your buck and the most exposure think of synergy by hitting the promotion on all cylinders for maximum exposure, results, and ROI.


Posted: July 19, 2011 in Uncategorized

Forgive me for the pun on the headline as my last name is Brand.

There is a fine line between “putting your business on the street,” or on Facebook and using more subtle tactics in your posts.

For example:

Good post:

Upload photo of something interesting i.e. cruise ship leaving the Port of Miami and post “A view from the “Magic City on the Bay,” condominium http://www.magiccityonthebay.com.  (fictitious name to  protect the guilty).

Bad post:

Posting for the fifth time: “Working at “Magic City on the Bay.”

Don’t oversell. Facebook friends can smell any odor emanating from the hard sell. They need protein not  fast food.

Follow me on Twitter

Posted: June 1, 2011 in Uncategorized

twitter-follow @scottbrand=’wordpressdotcom’ show_screen_name=’no’

Just because you know how to use Twitter does not mean it is a fit for your business. For example, if you own a project management consultanting firm than perhaps publishing a blog portraying you as an expert is more beneficial than firing off Twitter bombs as they say.

Hello world!

Posted: March 10, 2011 in Uncategorized

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!