Posts Tagged ‘Healthcare’

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Through my Social Media travels, I fell upon a Social Media/QR Code success story about the use of one by Kadlec Health System (KHS), a national Primary Care Provider. KHS ran an advertorial in a popular Mom’s magazine. The QR code went to a form for moms to fill out for free sunscreen. It was then redirected to the KHS’ website for its primary care docs.

KHS plans to give the respondents information to the practice manager for the corresponding zip code and have them send out a follow up postcard or thank you note – also reminding them if they are in need of medical care, that KHS is here to take care of them.

Now for your homework assignment.

Determine if your company is taking advantage of the QR Code to fit your business model?