Posts Tagged ‘Internet Marketing’

At first blush the above Infiniti At Your Service Sweepstakes Car Giveaway promotion looks like it connects on all cylinders:

  • There is a call-to-action asking potential entrants to provide their highly coveted contact information
  • There is a compelling Grand Prize – An Infiniti jX, M, or G convertible
  • It is targeted efficiently to owners or past owners of Infinitis as well as prospects
  • The Web site features a stunning and clever 3D Design
  • The contest is multi-dimensional – offering varied levels of prizes, such as a VIP trip for two to a Formula One race in the city of your choice
  • There is a Direct Mail campaign, where an eye-catching brochure with two discount service cards, is sent out to Infiniti nation

The promotional home page is inviting with a gorgeous design and innovative theme

So what is missing from this masterpiece promotion.

The inclusion of the number one Social Media site in the universe – Facebook – now 955 million strong.

Infiniti should have required that each contestant LIKE Infinit’s Facebook page in order to enter the contest.

Infiniti’s Facebook page could have played an integral role in the promotion

We all know that when someone likes your Facebook page all their glorious posts stream through your newsfeed for the life of your friendship.

By overlooking the power of Facebook, Infiniti’s missing out on tons of free publicity that can potentially continue long after the promotion. Now don’t get me wrong. It’s not as if Infiniti’s Facebook page is starving for likes with an impressive 522K following, but the more the merrier is always the case.

And Infiniti should also have considered slapping on a QR Code for Smartphone owners to automatically enter the contest when they receive the Dmail piece.

To sum everything up. Just like a salesman should always ask for the order, an Internet marketer should always ask for the Facebook Like.

ALWAYS, ALWAYS, ALWAYS ASK FOR THE FACEBOOK LIKE

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Through my Social Media travels, I fell upon a Social Media/QR Code success story about the use of one by Kadlec Health System (KHS), a national Primary Care Provider. KHS ran an advertorial in a popular Mom’s magazine. The QR code went to a form for moms to fill out for free sunscreen. It was then redirected to the KHS’ website for its primary care docs.

KHS plans to give the respondents information to the practice manager for the corresponding zip code and have them send out a follow up postcard or thank you note – also reminding them if they are in need of medical care, that KHS is here to take care of them.

Now for your homework assignment.

Determine if your company is taking advantage of the QR Code to fit your business model?