At first blush the above Infiniti At Your Service Sweepstakes Car Giveaway promotion looks like it connects on all cylinders:
- There is a call-to-action asking potential entrants to provide their highly coveted contact information
- There is a compelling Grand Prize – An Infiniti jX, M, or G convertible
- It is targeted efficiently to owners or past owners of Infinitis as well as prospects
- The Web site features a stunning and clever 3D Design
- The contest is multi-dimensional – offering varied levels of prizes, such as a VIP trip for two to a Formula One race in the city of your choice
- There is a Direct Mail campaign, where an eye-catching brochure with two discount service cards, is sent out to Infiniti nation
The promotional home page is inviting with a gorgeous design and innovative theme
So what is missing from this masterpiece promotion.
The inclusion of the number one Social Media site in the universe – Facebook – now 955 million strong.
Infiniti should have required that each contestant LIKE Infinit’s Facebook page in order to enter the contest.
Infiniti’s Facebook page could have played an integral role in the promotion
We all know that when someone likes your Facebook page all their glorious posts stream through your newsfeed for the life of your friendship.
By overlooking the power of Facebook, Infiniti’s missing out on tons of free publicity that can potentially continue long after the promotion. Now don’t get me wrong. It’s not as if Infiniti’s Facebook page is starving for likes with an impressive 522K following, but the more the merrier is always the case.
And Infiniti should also have considered slapping on a QR Code for Smartphone owners to automatically enter the contest when they receive the Dmail piece.
To sum everything up. Just like a salesman should always ask for the order, an Internet marketer should always ask for the Facebook Like.
ALWAYS, ALWAYS, ALWAYS ASK FOR THE FACEBOOK LIKE
Integrating Social Media into the Work-place 